adidas: These boots are made for ... you!

Go built your own – Fork developed a website module for mi adidas, the adidas range for custom-made trainers. And our own we built: since localization was one of the client’s key demands we built a modular subsite that can be edited for numerous countries (i.e. France, Italy, UK, Germany and the US) including the integration of non-European (Japanese!) characters. Also, shoes can be optimized for different kinds of sports, such as running, soccer, handball, basketball and tennis – just choose your vocation and off you go.

Thus, the need for custom-made shoe service was translated into the perfect medium: a customized website offering tons of options to find your perfect footgear in any language available. So the magic formula of mi fit /mi performance/mi design not only applies for a state-of-the-art pair of sneakers but also for the racy looking website that perfectly complies with the module’s complex requirements.

Online from March 2003 until March 2004.