VARTA International: Content Development
Fork regularly extends the international VARTA consumer website with specials, modules and new contents especially developed for one of the leading manufacturers of batteries.
Format
International Brand Website
Light Zone
Flashlight Finder
15 Min Charge & Go Special
15 Min Charge & Go Detail
OBJECTIVE
Besides offering straight product information VARTA wanted their website to address the consumers in a more broad and entertaining way. After all, batteries – and electricity – are an important part of modern life. So they asked us to develop a website rich in content, style and up-to-date information on electricity, technology and all things VARTA.
SOLUTION
Basing the website on four Power Zones we were able to directly address different target groups by introducing the topic-specific Power News and providing the Toy Zone with games and playful animations and the Photo & Video Zone with professional photo tips. Also, the modular structure allows for an easy site extension with new specials and contents.
RESULTS
Regular editorial updates and prompt implementation of product news ensure prolonged user interest and confirm VARTA’s position as an expert in technology and innovation.
Besides offering straight product information VARTA wanted their website to address the consumers in a more broad and entertaining way. After all, batteries – and electricity – are an important part of modern life. So they asked us to develop a website rich in content, style and up-to-date information on electricity, technology and all things VARTA.
SOLUTION
Basing the website on four Power Zones we were able to directly address different target groups by introducing the topic-specific Power News and providing the Toy Zone with games and playful animations and the Photo & Video Zone with professional photo tips. Also, the modular structure allows for an easy site extension with new specials and contents.
RESULTS
Regular editorial updates and prompt implementation of product news ensure prolonged user interest and confirm VARTA’s position as an expert in technology and innovation.