Each year VARTA asks users to apply and qualify for an adventure trip in one of the world’s lesser known regions. Fork has now created a microsite providing all the necessary information for the next VARTA Experience in South Africa. Interactive contents such as games and mobile applications remind users on and offline of what’s going on. Ranging from African-style downloadables to the beautifully illustrated flash-based Safari Game the visual impact of a wild world to be explored also allows power warriors at home to take part in the adventure. Naturally, all contents feature selected VARTA products effectively putting them into practical perspective for both pro and amateur travelers.

The website’s design is supported by panoramic images and image galleries emphasizing the wildlife spirit for an emotional web experience. Most of the contents can be edited with an administration tool thus providing an efficient and consistent way to update news and upcoming specials.