Microcosmic Adventures with adidas Outdoor
From the plains of Berlin and Hamburg - yet inspired by the more mountainous regions of “Kein Schöner Land” - Fork realized the adidas Outdoor website, taking the three stripes for a stroll in nature.
Format
Brand Website
Homepage
Product View
Catalogue Element
Illustration Detail
OBJECTIVE
For leading sports brand adidas Fork realized the Outdoor website introducing the adidas outdoor wear and gear for Germany, Austria and Switzerland. In line with their claim of “Life is Outside” the client asked for a relaxed and fun-oriented approach with a view to the products’ functionality.
SOLUTION
Fork developed an atmospheric layout based on a narrative navigational concept. True to the adventurous spirit of mountain hikes the main navigation makes use of an explorative map structure while each section is accompanied by individual sound elements offering a second navigational level.
RESULTS
The website perfectly incorporates the brand’s qualities such as fun, adventure, transcendence and respect for nature. Hence, the print campaign’s contents and design elements are effectively translated into a digital context.
For leading sports brand adidas Fork realized the Outdoor website introducing the adidas outdoor wear and gear for Germany, Austria and Switzerland. In line with their claim of “Life is Outside” the client asked for a relaxed and fun-oriented approach with a view to the products’ functionality.
SOLUTION
Fork developed an atmospheric layout based on a narrative navigational concept. True to the adventurous spirit of mountain hikes the main navigation makes use of an explorative map structure while each section is accompanied by individual sound elements offering a second navigational level.
RESULTS
The website perfectly incorporates the brand’s qualities such as fun, adventure, transcendence and respect for nature. Hence, the print campaign’s contents and design elements are effectively translated into a digital context.