Remington: Consumer Website
Fork developed the European consumer website for Remington, manufacturer of styling, shaving and grooming appliances, and adapted the mastersite for 30 countries.
Format
International Brand Website
Homepage
Product Detail
Product Overview
Female Depilation
OBJECTIVE
Remington asked for an international online platform to introduce their brand and product portfolio to the European market and to communicate a consistent corporate identity via 30 country versions for the first time in their history.
SOLUTION
Fork developed a consumer website based on a modular CMS fully scalable for integrating a growing product assortment, numerous language versions and local contents. The website’s well-structured interface includes the product portfolio (as locally available), service information and an editorial personal care part conveying the client’s core values to a heterogeneous target group.
RESULTS
With an international website all other means of communication and marketing can now be locally reinforced and supported in a brand consistent way. Thus, the Remington corporate identity and position is strengthened and a closer relationship with European consumers is established.
Remington asked for an international online platform to introduce their brand and product portfolio to the European market and to communicate a consistent corporate identity via 30 country versions for the first time in their history.
SOLUTION
Fork developed a consumer website based on a modular CMS fully scalable for integrating a growing product assortment, numerous language versions and local contents. The website’s well-structured interface includes the product portfolio (as locally available), service information and an editorial personal care part conveying the client’s core values to a heterogeneous target group.
RESULTS
With an international website all other means of communication and marketing can now be locally reinforced and supported in a brand consistent way. Thus, the Remington corporate identity and position is strengthened and a closer relationship with European consumers is established.