NIVEA Glücksmomente: Campaign Website
Fork launched the website for the “Glücksmomente” charity campaign by NIVEA and SOS Kinderdörfer weltweit.
Link
Glücksmomente.deFormat
Campaign Website
Homepage (Flash Trailer)
Aktion
Illustration Erlebnisdorf
Behind the Scenes
OBJECTIVE
For the “NIVEA Glücksmomente” charity campaign by NIVEA and SOS Kinderdörfer weltweit Fork was asked to develop a website which reflects the emotional impact of the campaign’s “Erlebnisdorf”, an adventure village touring through Germany and providing “Glücksmomente” (moments of happiness) to charitable families.
SOLUTION
By using charming collages made from colorful paper shavings we created a layout that virtually breathes the sensual and creative spirit of the adventure village and aims to touch users with another moment of happiness when browsing the site.
RESULTS
The beautiful illustrations and easy navigation, which lend an almost analog touch to the digital medium, playfully invite the target group to combine an adventurous day in the “NIVEA Glücksmomente Erlebnisdorf” with the possibility to support children in times of need.
For the “NIVEA Glücksmomente” charity campaign by NIVEA and SOS Kinderdörfer weltweit Fork was asked to develop a website which reflects the emotional impact of the campaign’s “Erlebnisdorf”, an adventure village touring through Germany and providing “Glücksmomente” (moments of happiness) to charitable families.
SOLUTION
By using charming collages made from colorful paper shavings we created a layout that virtually breathes the sensual and creative spirit of the adventure village and aims to touch users with another moment of happiness when browsing the site.
RESULTS
The beautiful illustrations and easy navigation, which lend an almost analog touch to the digital medium, playfully invite the target group to combine an adventurous day in the “NIVEA Glücksmomente Erlebnisdorf” with the possibility to support children in times of need.