adidas: Roland Garros Web Special
Fork realized the Roland Garros web special for adidas – a site promoting the client’s campaign around the French Open including a sweepstake and information on the adidas on-site event, top players and products.
Format
Online Brand Promotion
Homepage
Athletes
Products
Game
OBJECTIVE
adidas asked us to create a web special for their promotional campaign around the French Open, one of the world’s most prestigious tennis events in Paris. Our task was to develop a highly interactive site which provides predominantly young users with an innovative and inspiring approach to tennis.
SOLUTION
Based on the campaign’s motto “New Grounds New Rules” we developed a website which goes beyond the limits of the tennis court and embraces the whole world: users are led through different cities in an elaborately illustrated collage of urban architecture until they reach Paris where they can play a match of Fork-style “Tube Ball”.
RESULTS
By extending the spatial dimensions of tennis and putting them into a fresh and stylish context, we managed to create a visually engaging layout which not only offers information on the campaign but is also fun to explore. Fork was also responsible for the localization of the master site for 27 countries.
adidas asked us to create a web special for their promotional campaign around the French Open, one of the world’s most prestigious tennis events in Paris. Our task was to develop a highly interactive site which provides predominantly young users with an innovative and inspiring approach to tennis.
SOLUTION
Based on the campaign’s motto “New Grounds New Rules” we developed a website which goes beyond the limits of the tennis court and embraces the whole world: users are led through different cities in an elaborately illustrated collage of urban architecture until they reach Paris where they can play a match of Fork-style “Tube Ball”.
RESULTS
By extending the spatial dimensions of tennis and putting them into a fresh and stylish context, we managed to create a visually engaging layout which not only offers information on the campaign but is also fun to explore. Fork was also responsible for the localization of the master site for 27 countries.