RITTER SPORT-Freunde: Campaign Website
Chocolate fans unite: For the famous square-shaped RITTER SPORT chocolate Fork created a microsite which takes the ad campaign “RITTER SPORT-Freunde” (friends of RITTER SPORT) to the web.
Format
Campaign Website
Homepage
Gallery
Gallery Tool
Products
OBJECTIVE
Chocolate manufacturer Alfred Ritter GmbH & Co. KG, one of Germany’s famous family businesses, commissioned Fork to transport their testimonial campaign “RITTER SPORT-Freunde” to the web.
SOLUTION
Taking the campaign of the Hamburg agency santamaria one step further we decided that everyone should be able to prove how much they love the square-shaped chocolate. So we opted for a website where users can upload their photos, choose their favorite chocolate flavor, music and dancing style and thus join the ranks of the brand’s “Freunde” community – united in a row of dancers adorned in the colors of their preferred flavor.
RESULTS
We’re quite proud that we managed to launch the chocolate-friendly website within 3 weeks. Now we’re waiting with bated breath for the ranks to fill with friends of the hip chocolate and loads of e-cards to be sent around.
Chocolate manufacturer Alfred Ritter GmbH & Co. KG, one of Germany’s famous family businesses, commissioned Fork to transport their testimonial campaign “RITTER SPORT-Freunde” to the web.
SOLUTION
Taking the campaign of the Hamburg agency santamaria one step further we decided that everyone should be able to prove how much they love the square-shaped chocolate. So we opted for a website where users can upload their photos, choose their favorite chocolate flavor, music and dancing style and thus join the ranks of the brand’s “Freunde” community – united in a row of dancers adorned in the colors of their preferred flavor.
RESULTS
We’re quite proud that we managed to launch the chocolate-friendly website within 3 weeks. Now we’re waiting with bated breath for the ranks to fill with friends of the hip chocolate and loads of e-cards to be sent around.