OTTO
Fork redesigned Otto.de for Hamburg-based OTTO Group, one of the largest mail-order houses worldwide.
Link
Otto.deFormat
eCommerce Website
Homepage Detail
Sub Navigation
Homepage Detail
Sub Section
OBJECTIVE
Leading international e-commerce company OTTO asked Fork to redesign the shopping platform Otto.de. Our task was to optimize the website’s usability in a complete facelift improving the new navigational structure and translating the brand’s CI to the web.
SOLUTION
We optimized visual elements in the site navigation and teaser system through strict standardization including renewed focus on typography and simpler color palettes. Thereby, we greatly reduced the visual complexity while finding creative applications for translating key elements of the OTTO identity online.
RESULTS
The fresh, clear design not only meets the website’s highly complex requirements, it also increases its usability for improved customer relations of one of the most successful e-commerce businesses of the world.
Leading international e-commerce company OTTO asked Fork to redesign the shopping platform Otto.de. Our task was to optimize the website’s usability in a complete facelift improving the new navigational structure and translating the brand’s CI to the web.
SOLUTION
We optimized visual elements in the site navigation and teaser system through strict standardization including renewed focus on typography and simpler color palettes. Thereby, we greatly reduced the visual complexity while finding creative applications for translating key elements of the OTTO identity online.
RESULTS
The fresh, clear design not only meets the website’s highly complex requirements, it also increases its usability for improved customer relations of one of the most successful e-commerce businesses of the world.