RITTER SPORT: Organic Chocolate Special
Organic is the new yummy: Fork developed a special plus animated film for the new organic range of RITTER SPORT.
Format
SpecialOBJECTIVE
Continuing their long-standing commitment to environmental issues and meeting the growing trend of organic foods renowned German chocolate manufacturer Alfred Ritter GmbH & Co. KG launched their first organic range. The internet including the special we created for this range plays a major role in communicating this message.
SOLUTION
The product special which combines all information on organic foods and chocolate in particular is targeted at consumers interested in health and sustainability. An animated film takes users on a journey along the RITTER SPORT organic food chain. As a symbol for the client’s worldwide organic infrastructure we created the RITTER SPORT “global cube”.
RESULTS
With RITTER SPORT being one of the first mass producers of chocolate to introduce organic products this special manages to further promote their chocolate competence while adding a “green” dimension to the brand’s strong visual identity – based on the brand’s values of transparency, humor and joie de vivre.
Continuing their long-standing commitment to environmental issues and meeting the growing trend of organic foods renowned German chocolate manufacturer Alfred Ritter GmbH & Co. KG launched their first organic range. The internet including the special we created for this range plays a major role in communicating this message.
SOLUTION
The product special which combines all information on organic foods and chocolate in particular is targeted at consumers interested in health and sustainability. An animated film takes users on a journey along the RITTER SPORT organic food chain. As a symbol for the client’s worldwide organic infrastructure we created the RITTER SPORT “global cube”.
RESULTS
With RITTER SPORT being one of the first mass producers of chocolate to introduce organic products this special manages to further promote their chocolate competence while adding a “green” dimension to the brand’s strong visual identity – based on the brand’s values of transparency, humor and joie de vivre.