Aspirin: Brand Website
Fork has developed a new website concept for Aspirin, the world-famous pain medication from Bayer.
Link
Aspirin.deFormat
Brand Website
Homepage
Products Overview
Products Detail
Advice
OBJECTIVE
For over 100 years Aspirin has been the most popular option for pain relief amongst consumers and a household name worldwide. Now, Fork has developed a new contemporary website for this classic brand from Germany-based Bayer Vital GmbH. Based on new strategic branding, the website offers comprehensive information on eight Aspirin sub-brands, with a focus on user-friendly design and information architecture as well as on a consistent communication of the brand’s philosophy.
SOLUTION
Due to the revamped design and structure users can now easily access a wealth of information on the product ranges, active agents and health topics. The brand’s identity is projected further through the use of videos, animations and a personal approach to health issues.
RESULTS
By integrating the website’s design into the corporate IT infrastructure the client is able to easily edit and publish contents. Also, external emails received via the website can now be directly dealt with in the client’s Lotus Notes database system – thus turning the new website into one of the most important marketing and communication tools for Bayer Vital’s top brand.
For over 100 years Aspirin has been the most popular option for pain relief amongst consumers and a household name worldwide. Now, Fork has developed a new contemporary website for this classic brand from Germany-based Bayer Vital GmbH. Based on new strategic branding, the website offers comprehensive information on eight Aspirin sub-brands, with a focus on user-friendly design and information architecture as well as on a consistent communication of the brand’s philosophy.
SOLUTION
Due to the revamped design and structure users can now easily access a wealth of information on the product ranges, active agents and health topics. The brand’s identity is projected further through the use of videos, animations and a personal approach to health issues.
RESULTS
By integrating the website’s design into the corporate IT infrastructure the client is able to easily edit and publish contents. Also, external emails received via the website can now be directly dealt with in the client’s Lotus Notes database system – thus turning the new website into one of the most important marketing and communication tools for Bayer Vital’s top brand.